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description: "Add brand and business context in Dalton so the AI generates experiments aligned with your voice, positioning, and messaging."
---

# Brand Context

To help Dalton create high-quality experiments and content that are aligned with your brand, you can add additional
business context in the Business Intelligence tab.

## Easy setup

The brand instructions are automatically prefilled using a full website scan. You can edit and add remarks and
instructions to further guide Dalton's AI system.


![Set audience conditions](/brand.png)