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description: "The CRO Agent scans your store, reports conversion problems it finds, and proposes a ready-to-run test for each one."
---

# CRO Agent

The CRO Agent scans your store on a schedule and reports the conversion problems it finds. Each one comes with a test already built.

![The CRO Agent](/v2/cro-agent.png)

Opportunities come one at a time. Each shows an impact rating, what is going wrong, and a screenshot of it on your site.

- **Open test** builds the experiment and opens it in the editor.
- **Discard idea** removes it.
- **Start custom scan** points the agent at something specific.

Nothing launches without you.

## The full report

**Read the full report** opens the evidence behind a finding.

![A CRO Agent report](/v2/cro-agent-report.png)

You get the observation with links to the pages it came from, the benchmarks and research it compared against, and the metrics behind the impact rating.

## Saved

Tests you open but do not launch collect under **Saved**, and appear in [Experiments](/experiments/overview) as drafts.

## Tuning it

**Settings → CRO Agent → Custom instructions** tells the agent what to focus on and what to skip: campaigns to ignore, pages mid-redesign, things you will not test. It also reads your [Brand Intelligence](/editor/brand-intelligence) profile.

The agent cannot see your margins, stock or internal constraints. Treat its impact estimates as a way to rank ideas, not as a forecast.