--- description: "Add brand context in Dalton's Brand Intelligence tab so AI-generated experiments match your voice, tone, and positioning." --- # Brand Intelligence To help Dalton create high-quality experiments and content aligned with your brand, you can add additional context in the Brand Intelligence tab. ## Easy setup When you add your site, Dalton runs a full website scan and prefills your brand profile automatically — so there's little to set up by hand. Some fields are filled from the scan and shown for reference: - **Brand description** — what your brand is and what it sells - **Industry & keywords** — your market and the terms that describe it - **Colors & logo** — your visual identity Others are yours to edit and refine: - **Important benefits** — the key selling points Dalton should lean on - **Remarks & guidelines** — extra instructions, do's and don'ts, and anything else that should steer the AI The more accurate this profile, the better Dalton's experiments match your voice and positioning. ![Brand Intelligence tab](/brand.png) ## Competitors Add the brands you compete with — up to 10. Dalton uses them as reference points when generating experiments and insights, so suggestions reflect how you stack up in your market. You can add a competitor by name or website. ## Brand Assets Give Dalton deeper context by attaching your own material: - **Upload files** — brand guidelines, style guides, product sheets, or other documents - **Add URLs** — links to pages that describe your brand or products Dalton indexes these assets and draws on them when creating experiments, so generated content stays consistent with your brand.