---
description: "A 5-minute pre-flight checklist to review before publishing Dalton experiments — targeting, goals, and QA steps."
---

# Before You Go Live

A 5-minute checklist to review targeting, goals, and variant quality before publishing your experiment to live traffic.

<!-- VIDEO: Before You Go Live / QA Flow (VID-006) will go here -->

## Quick Checklist

- Preview looks correct on **desktop**
- Preview looks correct on **mobile**
- AI-generated content is accurate
- Multi-page experiments work on **all** pages
- Conversion goal fires on a page where Dalton is installed

## Preview Both Devices

Always check desktop AND mobile before launching. Changes that look great on one may break on the other.

## Review AI Content

Read through generated content and check:
- **Accuracy** - Claims and numbers are correct
- **Brand fit** - Tone matches your voice
- **Compliance** - No misleading promises

::: tip
Add restrictions in [Brand Context](/editor/brand-intelligence) to prevent issues upfront.
:::

## Multi-Page Experiments

If running a multi-page experiment, preview at least 3-5 different URLs that match your pattern before launching. See [Multi-Page Experiments](/advanced/multi-page-experiments) for important guidelines.

## Verify Conversion Goal

Make sure your goal fires on a page where Dalton is installed. If using a "thank you" page goal, Dalton must be on that page too.

## If Something Goes Wrong

1. **Stop the experiment** - Changes revert instantly
2. **Fix the issue**
3. **Relaunch**

There's no penalty for stopping. Better to pause and fix than let a broken experience run.