---
description: "Create and launch your first experiment with Dalton in minutes using AI suggestions or custom prompts."
---

# Your First Experiment

Create and launch your first experiment in minutes.

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  ## 1. Log In & Create Experiment

Go to [platform.getdalton.com](https://platform.getdalton.com) → Click **"Optimize Single Page"**

> For multi-page experiments, see [Multi-Page Experiments](/advanced/multi-page-experiments)

## 2. Enter Page URL

Enter your page URL. Dalton runs a CRO scan and shows you insights that turn directly into experiments.

## 3. Set Conversion Goal

Choose what to optimize:
- Button clicks
- Form submissions
- Page views (e.g., thank you pages)
- Custom Google Analytics events

*Can also be changed in the settings*

## 4. Create Variants

Three ways to create experiments:
- **Accept from Insights** — One-click to turn a suggestion into an experiment
- **Prompt with AI** — Tell it what you want to test ("make headline more urgent")
- **Select any element** — Click on the page and edit directly

## 5. Review & Approve Variants

Review all variants before they go live. **You approve everything** - nothing goes live without your confirmation.

## 6. Install Script

Add Dalton to your site if you haven't already: [Installation Guide](/getting-started/installation)

## 7. Launch

Press **"Launch Experiments"** to go live with multi-armed bandit optimization.

## Integrations

Connect Dalton with Google Analytics to pull conversion events automatically. See [Analytics Integration](/technical/analytics-integration) for setup.

## What Happens Next?

- **Traffic is split automatically**: Visitors see different variants based on the optimization algorithm
- **Results appear in real-time**: Monitor performance in the Results Dashboard
- **Algorithm learns continuously**: Better-performing variants get more traffic automatically
- **Get insights in 2-4 weeks**: Most experiments show directional results within a month

## Need Help?

- [See all FAQ](/faq)
- [Insights & CRO Scan](/editor/ai-suggestions)
- [How the Algorithm Works](/optimization/how-the-algorithm-works)