---
description: "Learn what Dalton is, how AI-powered CRO works, and how you can launch experiments on your website in minutes without developers."
head:
  - - link
    - rel: canonical
      href: https://docs.getdalton.com/
---

# Introduction to Dalton

Launch 10+ website experiments in minutes. No developers needed.

Get results 5x faster with multi-armed bandit optimization.

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[Book Short Demo →](https://calendly.com/vincent-getdalton/30min)

## Key Features

<div class="features-grid">
  <div class="feature-card">
    <div class="feature-icon">🤖</div>
    <h3>AI Experiment Builder</h3>
    <p>Dalton analyzes your page and suggests high-impact experiments. Accept suggestions with one click, or prompt your own. AI generates variants in your brand voice. No coding skills needed. You approve before going live.</p>
  </div>

  <div class="feature-card">
    <div class="feature-icon">⚡</div>
    <h3>Multi-Armed Bandit Optimization</h3>
    <p>Get directional results in 2-4 weeks instead of 3+ months. Dynamic traffic routing optimizes while learning. Works with 5K+ sessions per page.</p>
  </div>

  <div class="feature-card">
    <div class="feature-icon">🎯</div>
    <h3>Match Landing Pages to Ads</h3>
    <p>Boost ROAS without building 10 separate landing pages. Running 10 different ad creatives? Show each visitor a page variant that matches their ad's messaging automatically.</p>
  </div>

  <div class="feature-card">
    <div class="feature-icon">⏱️</div>
    <h3>5-Minute Installation</h3>
    <p>Add one script tag to your website <code>&lt;head&gt;</code> once. Works with Shopify, Webflow, WordPress, React, custom CMS. No backend changes needed.</p>
  </div>

  <div class="feature-card">
    <div class="feature-icon">🔀</div>
    <h3>URL Split Testing</h3>
    <p>Got 2 completely different page designs? Test them head-to-head with fixed or smart multi-armed bandit traffic routing.</p>
  </div>

  <div class="feature-card">
    <div class="feature-icon">🎨</div>
    <h3>Brand Intelligence</h3>
    <p>AI learns your brand voice, color palette, and messaging automatically. All variants match your existing style.</p>
  </div>
</div>

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  border-radius: 8px;
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## Popular Use Cases

### 🛒 E-Commerce Product Pages
Optimize product descriptions, CTAs, social proof placement.

### 📊 SaaS Trial Optimization
Test trial signup flows, pricing pages, and onboarding.

### 📄 B2B Landing Pages
Test lead form placement, urgency messaging, trust signals.

### 🎯 Ad Campaign Landing Pages
Match landing page messaging to ad creative automatically.

## How Dalton is Different

Traditional A/B testing splits traffic 50/50 and waits months for statistical significance. This approach is slow, requires massive traffic, and limits how much you can test.

Dalton uses multi-armed bandit optimization to dynamically route traffic in real-time. The algorithm learns which variants perform better and automatically shows them to more visitors while still collecting data from all options.

| Traditional A/B Testing | Dalton |
|------------------------|--------|
| 3+ months per test | 2-4 weeks to insights |
| 1-2 variants at a time | 10+ variants simultaneously |
| Requires 100K+ sessions | Works with 5K+ sessions |
| Fixed 50/50 split | Dynamic routing to winners |

Your website evolves continuously based on real user behavior, not stagnant waiting periods. Marketing teams launch experiments independently without developer sprints.

## Frequently Asked Questions

**Will this slow down my site?**
No. Dalton loads in <50ms with zero performance impact.

**Can I use this with Google Analytics?**
Yes. Dalton integrates directly with GA4.

**Do I need developer approval?**
Only for the 5-minute script installation. After that, marketing teams work independently.

**What if traffic is too low?**
We recommend 5K+ sessions per month per page. Below that, tests take 6-8 weeks instead of 2-4.

**How much does it cost?**
Pricing is based on traffic volume. [Get in touch](https://calendly.com/vincent-getdalton/30min) to discuss your needs.

[See All FAQs →](/faq)

**Ready to start testing?**

[Book Short Demo →](https://calendly.com/vincent-getdalton/30min)