# Dalton Docs > AI-Powered Conversion Optimization - Drive more conversions and revenue with continuous, intelligent website optimization ## Overview - [Analyze Experiment Data in Google Analytics](https://docs.getdalton.com/google-analytics-tracking.md): Analyze Dalton experiment data in Google Analytics by tracking Dalton vs Holdout traffic events for deeper attribution. - [Brand Context](https://docs.getdalton.com/context.md): Add brand and business context in Dalton so the AI generates experiments aligned with your voice, positioning, and messaging. - [Frequently Asked Questions](https://docs.getdalton.com/faq.md): Frequently asked questions about Dalton — setup, the editor, results, integrations, and troubleshooting. Quick answers to common questions. - [Glossary](https://docs.getdalton.com/glossary.md): Glossary of terms used in Dalton and A/B testing — multi-armed bandits, conversion goals, statistical significance, and more. - [Installing Dalton](https://docs.getdalton.com/integration.md): Install Dalton by adding a single JavaScript snippet to your website to start launching experiments and tracking conversions. - [Introduction to Dalton](https://docs.getdalton.com/index.md): Dalton launches 10+ A/B experiments on your website in minutes. AI generates variants, multi-armed bandits shift traffic to winners. No developers needed. - [Introduction to Dalton](https://docs.getdalton.com/introduction.md): Learn what Dalton is, how AI-powered CRO works, and how you can launch experiments on your website in minutes without developers. - [The New Dalton](https://docs.getdalton.com/new-dalton.md): A tour of the new Dalton platform: the Overview, CRO Agent, Analytics, Experiments, the Editor and Connectors. - [Types of Experiments](https://docs.getdalton.com/experiments.md): The types of experiments you can run with Dalton — copy, CTA, layout, and visual changes — powered by AI and CRO best practices. - [URL Split Testing](https://docs.getdalton.com/split-tests.md): Run URL split tests with Dalton: compare entirely different landing pages by splitting traffic to find which design converts best. ## Advanced - [Dalton MCP Server](https://docs.getdalton.com/advanced/mcp-server.md) - [Dalton Pixel for Shopify](https://docs.getdalton.com/advanced/shopify-pixel.md): Install the Dalton Pixel on Shopify using Shopify's Custom Pixel API to track ecommerce events in your experiments. - [Dalton Pixel Installation Guide](https://docs.getdalton.com/advanced/pixels.md): Install the Dalton Pixel to track conversions, purchases, and custom events directly from your website. - [Multi-Language](https://docs.getdalton.com/advanced/multi-language.md): Dalton supports multilingual websites — each language version is treated as a separate page for experiments. - [Multi-Page Experiments](https://docs.getdalton.com/advanced/multi-page-experiments.md): Run one Dalton experiment across many pages at once using URL patterns — ideal for site-wide changes. - [URL Split Tests](https://docs.getdalton.com/advanced/url-split-tests.md): URL Split Tests in Dalton let you compare entirely different pages or templates by splitting traffic between multiple URLs. ## Data - [Data Storage](https://docs.getdalton.com/data/storage.md): Dalton stores all A/B testing and tracking data in European data centers for privacy and GDPR compliance. - [Tracking & Cookies](https://docs.getdalton.com/data/cookies.md): How Dalton uses first-party cookies and browser storage to deliver consistent A/B testing experiences and measure performance. ## Editor - [Brand Intelligence](https://docs.getdalton.com/editor/brand-intelligence.md): Add brand context in Dalton's Brand Intelligence tab so AI-generated experiments match your voice, tone, and positioning. - [Common Improve Flow Prompts](https://docs.getdalton.com/editor/prompting-improve.md): Example prompts for Dalton's Improve flow to solve common experiment issues and refine AI-generated variants. - [Common Web Design Terms](https://docs.getdalton.com/editor/prompting-terms.md): Web design terminology for writing clearer Dalton prompts — above the fold, hero, CTA, form fields, and more. - [Creating Experiments](https://docs.getdalton.com/editor/creation.md): Create Dalton experiments using AI suggestions, prompts, or manual edits directly in the visual editor — no code required. - [CRO Report](https://docs.getdalton.com/editor/ai-suggestions.md): Dalton's CRO Report analyzes every page you add and turns it into clear, prioritized ideas on what to test. - [CRO-Optimized Example Prompts](https://docs.getdalton.com/editor/prompting-examples.md): Ready-to-use CRO prompt examples for Dalton — headlines, CTAs, social proof, urgency, and common A/B test hypotheses. - [Prompting Best Practices](https://docs.getdalton.com/editor/prompting-best-practices.md): Write better prompts in Dalton: what works, what doesn't, and how to troubleshoot poor AI-generated experiment variants. ## Faq - [Editor & Experiments FAQ](https://docs.getdalton.com/faq/editor.md): What you can test with the Dalton editor, the element types it supports, how AI generates variants, and how to preview and manage experiments. - [Integrations FAQ](https://docs.getdalton.com/faq/integrations.md): How Dalton works alongside Google Analytics and GA4, other A/B testing tools, heatmaps, custom event tracking, and compliance frameworks. - [Results & Traffic FAQ](https://docs.getdalton.com/faq/results.md): FAQ on Dalton results and traffic — multi-armed bandit allocation, statistical confidence, and traffic requirements. - [Setup & Installation FAQ](https://docs.getdalton.com/faq/setup.md): Answers to common questions about installing the Dalton script, its performance and Core Web Vitals impact, supported platforms, and cookie consent. - [Troubleshooting](https://docs.getdalton.com/faq/troubleshooting.md): Common Dalton issues and how to resolve them — broken experiments, tracking problems, and install errors. ## Getting Started - [Before You Go Live](https://docs.getdalton.com/getting-started/before-you-go-live.md): A 5-minute pre-flight checklist to review before publishing Dalton experiments — targeting, goals, and QA steps. - [Installation](https://docs.getdalton.com/getting-started/installation.md): Install the Dalton script on your website to launch experiments and collect data. Step-by-step install guide for any platform. - [Multi-Page Experiments](https://docs.getdalton.com/getting-started/multi-page-experiments.md): Run experiments across multiple pages of your site simultaneously using URL patterns in Dalton. - [Platform Setup Guides](https://docs.getdalton.com/getting-started/platform-guides.md): Platform-specific installation guides for Dalton on Webflow, Shopify, WordPress, Framer, and other popular website builders. - [Your First Experiment](https://docs.getdalton.com/getting-started/first-experiment.md): Create and launch your first experiment with Dalton in minutes using AI suggestions or custom prompts. ## Optimization - [Conversion Goals](https://docs.getdalton.com/optimization/conversion-goals.md): Define conversion goals in Dalton to tell experiments what success means — purchases, signups, clicks, or custom events. - [How the Algorithm Works](https://docs.getdalton.com/optimization/how-the-algorithm-works.md): Dalton uses multi-armed bandits instead of classic A/B testing to find winners faster and automatically shift traffic to them. - [Results Dashboard](https://docs.getdalton.com/optimization/results-dashboard.md): Track your Dalton experiments in the Results Dashboard: conversion lift, traffic allocation, and winning variants. ## Technical - [Analytics Integration](https://docs.getdalton.com/technical/analytics-integration.md) - [Cookies & Storage](https://docs.getdalton.com/technical/cookies-and-storage.md): Exactly which first-party cookies and browser storage Dalton uses, how consent is handled, and what to add to your CSP and cookie banner. - [Performance & SEO](https://docs.getdalton.com/technical/performance.md): Dalton loads in under 50ms with zero impact on Core Web Vitals or SEO. No flicker, no layout shift, no ranking hit. - [Privacy & Security](https://docs.getdalton.com/technical/privacy-security.md): Dalton prioritizes data privacy and security — EU data centers, GDPR compliance, and responsible tracking practices.