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description: "Define conversion goals in Dalton to tell experiments what success means — purchases, signups, clicks, or custom events."
---

# Conversion Goals

Define what success looks like for your experiments by setting up conversion goals.

## What Are Conversion Goals?

Conversion goals are the actions you want visitors to take. Dalton tracks these goals and optimizes variants to increase conversion rates.

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    <div style="padding: 12px 16px; font-weight: 600; font-size: 14px; border-bottom: 1px solid #e2e8f0; background: #f8fafc;">Built-in Dalton Goals</div>
    <img src="/conversion-goal-builtin.png" alt="Built-in Dalton Goals" style="width: 100%; display: block; padding: 12px;" />
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      <div style="padding: 12px 16px; font-weight: 600; font-size: 14px; border-bottom: 1px solid #e2e8f0; background: #f8fafc;">Page Views</div>
      <img src="/conversion-goal-pageviews.png" alt="Page Views goal" style="width: 100%; display: block; padding: 12px;" />
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      <div style="padding: 12px 16px; font-weight: 600; font-size: 14px; border-bottom: 1px solid #e2e8f0; background: #f8fafc;">Google Analytics</div>
      <img src="/conversion-goal-ga-events.png" alt="Google Analytics Events goal" style="width: 100%; display: block; padding: 12px;" />
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## Available Goal Types

### Built-in Goals

- **CTR (Click-Through Rate)**: Track overall click behavior
- **Clicks on specific element**: Track clicks on a particular button, link, or element
- **Click to specific path**: Track when users navigate to a specific URL
- **Add to cart buttons**: Track add-to-cart actions for e-commerce
- **Page views**: Track when visitors reach a target page path (e.g., thank you pages)

### Google Analytics Events

When you connect Google Analytics, you can use GA4 events as conversion goals. Dalton automatically pulls conversion data from GA4.

[Learn more about Analytics Integration](/technical/analytics-integration)

## Multiple Goals

Currently, each experiment tracks one primary conversion goal.

> **Coming Soon**: Secondary metrics to monitor additional performance indicators alongside your primary goal.