CRO Report

Every page you add to Dalton gets an automatic CRO Report — a conversion-focused analysis that turns your page into clear, prioritized ideas on what to test.

How It Works

When you add a page, Dalton builds its CRO Report automatically — no setup required:

1. Analyzes your page - Reviews your page's copy and messaging alongside its design and layout
2. Applies CRO best practices - Measures the page against proven conversion principles drawn from established CRO research
3. Builds the report - Summarizes what's working, what's holding conversions back, and what to test next

The report appears on the page overview once it's ready.

What's in the Report

Summary

A short overview that calls out one thing the page already does well and the biggest conversion opportunity to focus on.

Suggested Improvements

The core of the report: a prioritized list of concrete issues worth testing. Each improvement includes:

• A recommendation - what to change, and why it should help
• A severity level - low, medium, or high, so you know what to tackle first

Strengths

What the page already does well — so you know which elements to keep as you test.

Turning the Report into Experiments

The CRO Report is built to be acted on:

• Start implementing - Each suggested improvement has a button that creates the experiment and opens it in the editor, ready for you to review and launch.
• Prompt an experiment - Have your own idea instead? Describe any experiment directly from the report and Dalton builds it for you.

Limitations

The CRO Report analyzes what's visible on your page. It can't:

• Access backend data or analytics
• Know your specific business constraints
• Understand context that isn't visible on the page

Use your judgment alongside the report — you know your business best.