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Your First Experiment ​

Two ways in. The CRO Agent hands you a test that is already built. Or you pick the pages yourself.

Before you start ​

  • The Dalton script is installed. Check Connectors → Tracking. See Installation.
  • Your conversion is detected. Check Settings → Conversions. A goal reading not detected means the test runs its full window with no result. See Conversions & Goals.

The short way: from the CRO Agent ​

Open CRO Agent. Each opportunity has a proposed test attached. Open test builds it and opens the editor with a variant already made, so there is no targeting to define and no first prompt to write.

Skip to step 3. Everything below is the manual route, for your own ideas.

1. Pick the pages ​

Experiments → New experiment. Choose a targeting group or create one. Watch time to results: if it says six weeks, widen the targeting now.

Start where the traffic is

A home page or product template resolves in a fortnight. A quiet landing page may never resolve. For a first test, you want to see a result.

2. Build the variant ​

The editor opens with your variants along the top, a live preview in the middle, and the Experiment agent on the right.

Take one of the suggested starting points, or describe the change yourself. Click any element in the preview to point the agent at it, which keeps your instruction short: with the headline selected, "make this specific about next-day delivery" is enough.

Every change is listed in the left panel. See Prompting Best Practices.

3. Check it ​

  • Toggle to mobile. Most stores take most of their traffic there.
  • Scan the QR code to open the variant on your phone.
  • Read the copy. The agent writes in your brand voice but does not know your promises. Check any claim about delivery, returns or pricing.

Full list: Before You Go Live.

4. Launch ​

Start Experiment puts it live. Traffic splits evenly and Dalton commits to a conclusion date.

Then leave it alone. Come back when it shows Action required, read the result, and deploy the winner or conclude the test. See How Experiments Run.