Glossary

Key terms used throughout Dalton and this documentation.

A

A/B Test

A method of comparing two versions (A and B) of a page to see which performs better. Dalton splits traffic evenly between them for a planned window, then compares the results.

B

Baseline

Your original page without any Dalton modifications. Every experiment runs its variants against the baseline on an even split, so the two are always measured over the same traffic.

Brand Context

Settings where you define your brand voice, restricted words, and compliance requirements. The AI uses these when generating suggestions.

C

Chance to Beat

A percentage (0-100%) indicating how likely a variant is to be genuinely better than the baseline. Dalton calls a winner at 95%. See Reading Your Results.

Conversion

When a visitor completes a desired action (purchase, signup, form submission, click). This is what Dalton optimizes for.

Conversion Goal

The specific action you want visitors to take. Set this in the experiment settings so Dalton knows what to optimize.

Conversion Rate

The percentage of visitors who complete your conversion goal. Calculated as: (conversions / visitors) x 100.

E

Experiment

A test running on your page with one or more variants. Dalton automatically distributes traffic and measures results.

H

L

Learning

A conclusion Dalton draws across several concluded experiments, describing what does and does not work on your store. See Learnings.

M

Multi-Page Experiment

An experiment that runs across multiple URLs simultaneously. Changes apply to all pages in the experiment.

P

Planned Window

The number of days an experiment is scheduled to run, fixed before launch from the traffic its targeted pages get. Always whole weeks. See How Experiments Run.

Prompt

Instructions you give the AI to generate or modify content. Better prompts lead to better results. See Prompting Best Practices.

S

Statistical Significance

The point at which results are unlikely to be due to random chance. Dalton shows this as a "chance to beat" percentage, and calls a winner at 95%.

T

Targeting Group

A reusable set of URL rules describing which pages an experiment runs on. See Targeting Groups.

V

Variant

A modified version of your page being tested against the baseline. Each experiment can have multiple variants.

Visitor

A unique person viewing your page. Dalton tracks visitors (not page views) to ensure accurate experiment data.