Landing Pages for Ads (Beta)

The short answer

Landing Pages gives every Meta ad its own version of your landing page, matched to what the ad promises. Dalton drafts a version per ad and you accept each one. Until you do, visitors see your original page. You can split test the versions against the original page to measure the effect.

Beta: ask us for access

Landing Pages is in beta. Ask us to turn it on for your account.

What it does

An ad about waterproof jackets and an ad about a summer sale usually land on the same page. Landing Pages gives each ad a page version whose headline and content follow that ad's message.

Step	What happens
Ads sync	Dalton reads your Meta ads once a day
Draft	Dalton drafts a page version for each ad
Review	You accept each version, or leave it
Serve	Visitors from an ad see its accepted version. Before that, they see your original page.

Setup

1. Connect Meta Ads in Connectors.
2. Point a subdomain at Dalton with a DNS record, such as offers.example.com. The page versions are served there.
3. Connect your Shopify store, so the pages can show your products.
4. Tag your ads. Link each ad to the Dalton URL with utm_content={{ad.id}} (or utm_id), so Dalton knows which ad a visitor came from.

How it runs

You stay in control. Nothing goes live until you accept it. An ad without an accepted version sends visitors to your original page.

New ads are picked up daily. Launch a new ad in Meta and its draft appears after the next sync.

Optional split test. Turn on a split test to send part of the traffic to your original page. That shows whether the matched versions convert better than the page you had.

Good to know

• One version per ad. Ads without the utm_content={{ad.id}} or utm_id tag can't be matched.
• The versions run on your subdomain. Your main site is not changed.
• For a test on your own pages for one campaign, use an audience rule instead. See Personalise by Audience.