Learnings

Dalton reads your finished experiments and writes up the pattern. Each learning is a claim about your store, such as "passive trust strips do not move conversion here", with the tests behind it. Expand one to see them.

No effect findings count. They stop the same idea being run again next quarter.

When learnings appear

Dalton needs three experiments with readable results. One counts when at least two variants collected traffic, and either every variant reached about 2,000 visitors or the experiment has finished. Drafts never count.

Conclude your finished tests

The usual reason this page is empty is tests left in Action required. Use Conclude & add to learnings on the results screen. On quieter pages it is what makes a test count at all.

Conclude losers too, or Dalton cannot tell you what fails on your store.