Before You Go Live

A 5-minute checklist to review targeting, goals, and variant quality before publishing your experiment to live traffic.

Quick Checklist

• Preview looks correct on desktop
• Preview looks correct on mobile
• AI-generated content is accurate
• Multi-page experiments work on all pages
• Conversion goal fires on a page where Dalton is installed

Preview Both Devices

Always check desktop AND mobile before launching. Changes that look great on one may break on the other.

Review AI Content

Read through generated content and check:

• Accuracy - Claims and numbers are correct
• Brand fit - Tone matches your voice
• Compliance - No misleading promises

TIP

Add restrictions in Brand Context to prevent issues upfront.

Multi-Page Experiments

If running a multi-page experiment, preview at least 3-5 different URLs that match your pattern before launching. See Multi-Page Experiments for important guidelines.

Verify Conversion Goal

Make sure your goal fires on a page where Dalton is installed. If using a "thank you" page goal, Dalton must be on that page too.

If Something Goes Wrong

1. Stop the experiment - Changes revert instantly
2. Fix the issue
3. Relaunch

There's no penalty for stopping. Better to pause and fix than let a broken experience run.