Brand Intelligence

Everything Dalton knows about your brand, so every variant looks and sounds like you. Dalton fills it in by scanning your site and your competitors. You only correct what's off.

What's in it

Section	What it holds	You
Explorations	Pages and Meta ads from your site and your competitors	Click Start exploration for a fresh look
Competitors	Up to 10 brands Dalton compares you with	Add one by name or website
Customer intel	Reviews and ratings, yours and your competitors'	Read only
Design system	Your colours, fonts, buttons and logo	Correct a value, or lock it
Guidelines	Tone of voice, writing rules, words and claims to avoid	Edit the text
Agent knowledge	Rules the agent picked up while you chatted	Edit or remove them

Compare with a competitor

On the Pages or Ads tab of Explorations, tick two or more cards and click Compare selected. Your page and a competitor's open side by side, each scrolling on its own.

Guidelines

The fastest way to make variants sound like you. Write your tone, house style and anything Dalton must never claim.

Agent knowledge

When you tell the agent "never use exclamation marks", it remembers. Its rules land here, as Always do and Never do.

Locked means enforced

Values you lock in the design system, such as a colour or a font, are hard rules: Dalton checks every variant against them. Everything else is strong guidance.

Have brand guidelines as a PDF? Improve design system reads them and suggests changes. Nothing changes until you click Apply.