Brand Intelligence

To help Dalton create high-quality experiments and content aligned with your brand, you can add additional context in the Brand Intelligence tab.

Easy setup

When you add your site, Dalton runs a full website scan and prefills your brand profile automatically — so there's little to set up by hand.

Some fields are filled from the scan and shown for reference:

• Brand description — what your brand is and what it sells
• Industry & keywords — your market and the terms that describe it
• Colors & logo — your visual identity

Others are yours to edit and refine:

• Important benefits — the key selling points Dalton should lean on
• Remarks & guidelines — extra instructions, do's and don'ts, and anything else that should steer the AI

The more accurate this profile, the better Dalton's experiments match your voice and positioning.

Competitors

Add the brands you compete with — up to 10. Dalton uses them as reference points when generating experiments and insights, so suggestions reflect how you stack up in your market. You can add a competitor by name or website.

Brand Assets

Give Dalton deeper context by attaching your own material:

• Upload files — brand guidelines, style guides, product sheets, or other documents
• Add URLs — links to pages that describe your brand or products

Dalton indexes these assets and draws on them when creating experiments, so generated content stays consistent with your brand.