Appearance
The Experiments Page
Every test lives here, grouped by the pages it targets.
Each group is one targeting group. Drafts sit alongside live tests.
| What you see | What it means |
|---|---|
| Draft | Built, never launched |
| Visitors and days left | Running, counting down to its window |
| Promising | Ahead, but not past the 95% bar |
| Winner +13.1% | Finished and won, with the measured lift |
| Action required | Finished, waiting on you to deploy or conclude |
Action required is the one to act on. Until you deploy or conclude, the variant is no longer served and the finding is not recorded. The filter at the top narrows to these.
Search by name, or filter by market, tag or status. Concluded experiments are hidden by default.
Starting a test
New experiment asks which pages to run on first, since targeting decides how long the test needs. + Experiment on a group header skips that and uses that group. Both continue into the editor.