Creating Experiments

Create experiments using AI suggestions, prompts, or manual edits.

Dalton Suggestions

When your page is scanned, Dalton proposes new high-impact tests based on CRO best practices. You review each proposal and decide which ones to act on — nothing is selected or launched automatically. Accept a proposal as-is to launch it, or refine it first with a prompt.

Selecting Elements

The editor is interactive: click any element on your page to select it. The selected element is highlighted, and Dalton's AI receives it as context — so every prompt and manual edit is scoped to exactly what you picked.

Prompting

With an element selected, describe the change you want and Dalton builds the experiment for you:

• Create a new experiment — Click an element and tell Dalton what to change. E.g. 'Add social proof underneath this element.'
• Iterate on an existing experiment — Prompt again to adjust its style and content.

Because the AI already sees the element you selected, prompts can stay short — you don't need to describe where the change should go.

For detailed guidance on writing effective prompts, see Prompting Best Practices.

Manual Creation

Prefer to build the change yourself? Click an element and choose manual creation. A modal opens where you define the variant by hand instead of prompting — useful when you know exactly what you want.

Multi-Page Experiments

Want to run the same experiment across all your product pages, category pages, or blog posts? See Multi-Page Experiments for how to set up URL wildcards and avoid common pitfalls.

What You Can Test

Element Type	Can Test?	Notes
Headlines & text	Yes	Any text element
CTAs & buttons	Yes	Copy, color, size
Section order	Yes	Move elements up/down
New elements	Yes	Banners, badges, social proof
Layout & spacing	Yes	Via prompts
Images & videos	No	Use URL Split Tests instead
Navigation menus	No	Requires backend changes
Dynamic content	No	Prices, inventory, etc.

Mobile & Desktop View

Preview and edit your experiments on both mobile and desktop directly in the editor.

Toggle here between desktop and mobile