Types of Experiments

Text experiments

Using Dalton, you can easily change the copy of your website. Dalton will automatically propose to change high-impact text fields based on CRO best-practices.

HTML experiments

Small parts of your page can be redesigned in Dalton. Using our AI generator, you can redesign sections, buttons etc. for higher testing impact.

Section order experiments

Dalton scans your website's structure and proposes page-order experiments with high impact. Test multiple structures at the same time without needing a developer.

Inserting new elements

Dalton can insert new designs into your page. This means you can easily add social proof to your Hero, or make design changes that are otherwise not supported by your CMS.