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URL Split Testing ​

Test multiple landing page variations simultaneously to discover which performs best.

Overview ​

Dalton's URL Split Testing allows you to compare different page designs, layouts, or messaging approaches by directing traffic across multiple URLs. Unlike traditional A/B testing that's limited to two variants, you can test as many page versions as needed to find your winner. It's perfect to run tests on larger redesigns.

How It Works ​

  1. Add Your URLs: Include all the page variations you want to test (2, 3, 5, or more)
  2. Choose Traffic Distribution: Select how visitors are allocated across your variants
  3. Monitor Performance: Track conversion rates and engagement metrics for each URL
  4. Easy Integration: No need to install additional code. If the Dalton snippet is installed on your website, split tests are supported.

Traffic Optimization Modes ​

Choose how traffic is distributed across your URL variants:

Fixed Split ​

Equal traffic distribution across all variants throughout the test.

  • Best for: Statistical accuracy when you need equal sample sizes
  • Example: 4 URLs each receive exactly 25% of traffic

Smart Optimization ​

Gradually shifts more traffic toward better-performing variants over time.

  • Best for: Balancing learning with conversion optimization
  • Behavior: Monitors performance and incrementally increases traffic to winners while still collecting data from all variants

Aggressive Optimization ​

Rapidly allocates most traffic to the top-performing variant.

  • Best for: Maximizing conversions during the test period
  • Behavior: Quickly identifies and prioritizes winning variants, minimizing traffic to underperformers

Choosing the Right Mode

Start with Smart Optimization for most tests—it balances statistical validity with business results. Use Fixed when you need rigorous testing data, and Aggressive when opportunity cost is high.

Setting Up a URL Split Test ​

  1. Navigate to Split Tests in your Dalton dashboard
  2. Click "Create URL Split Test"
  3. Add your URLs (minimum 2, no maximum limit)
  4. Select your traffic optimization mode
  5. Set your primary conversion goal
  6. Launch your test

Best Practices ​

Test Meaningful Differences: Ensure your URL variants have substantial differences worth testing—don't split test minor tweaks.

Define Success Metrics: Set clear conversion goals before launching to evaluate performance accurately.

Allow Sufficient Time: Even with smart optimization, give tests enough time to gather meaningful data (typically 1-2 weeks minimum).

Monitor Early Results: Check performance after the first few days to catch any technical issues or major problems.

Ready to find your best-performing page? Create your first URL split test today.