Multi-Page Experiments

Run the same experiment across multiple pages at once using URL patterns.

When to Use Multi-Page

Multi-page experiments are useful when you have many pages with the same structure:

• Product Detail Pages (PDPs) - Test the same headline or CTA format across all products
• Category pages - Test layout changes across all category listings
• Blog posts - Test content formatting across all articles
• Landing pages - Test variations across campaign pages with similar structure

How URL Wildcards Work

Dalton uses wildcards to match multiple URLs with a single pattern.

Pattern	Matches
example.com/products/*	All URLs starting with /products/
example.com/*/details	Any URL ending in /details
example.com/shop/*/view	URLs like /shop/shoes/view, /shop/bags/view

Example: To test all product pages on a Shopify store:

mystore.com/products/*

This matches mystore.com/products/blue-shirt, mystore.com/products/red-dress, etc.

The Most Important Rule

Test Elements That Exist on ALL Matched Pages

When you edit an element in a multi-page experiment, that change applies to every page matching your URL pattern.

The common mistake: You're on a product page and test the product title or price. But these elements are different on every product page. Dalton shows your test version everywhere—suddenly all products have the same title.

Only test elements that are identical across all pages:

• Navigation headers
• CTA button text (not product-specific)
• Trust badges
• Footer content
• Generic section headings

What Works vs. What Doesn't

Works Well	Doesn't Work
"Add to Cart" button text	Product titles
"Free shipping" banner	Product prices
Review section header	Product descriptions
Trust badges near checkout	Inventory/size selectors

Setting Up Multi-Page Experiments

1. Choose your URL pattern - Use wildcards to match the pages you want
2. Select an element that exists identically on all pages - Not product-specific content
3. Preview on multiple page types - Check at least 3-5 different URLs that match your pattern
4. Launch

Previewing Multi-Page Experiments

Before launching:

1. List 3-5 different URLs that match your pattern
2. Open the preview for each one
3. Verify the element you're testing exists and looks correct on all of them

If the element doesn't exist on some pages, or looks different, narrow your URL pattern or choose a different element.