Conversion Goals

Define what success looks like for your experiments by setting up conversion goals.

What Are Conversion Goals?

Conversion goals are the actions you want visitors to take. Dalton tracks these goals and optimizes variants to increase conversion rates.

Available Goal Types

Built-in Goals

• CTR (Click-Through Rate): Track overall click behavior
• Clicks on specific element: Track clicks on a particular button, link, or element
• Click to specific path: Track when users navigate to a specific URL
• Add to cart buttons: Track add-to-cart actions for e-commerce
• Page views: Track when visitors reach a target page path (e.g., thank you pages)

Google Analytics Events

When you connect Google Analytics, you can use GA4 events as conversion goals. Dalton automatically pulls conversion data from GA4.

Learn more about Analytics Integration

Multiple Goals

Currently, each experiment tracks one primary conversion goal.

Coming Soon: Secondary metrics to monitor additional performance indicators alongside your primary goal.