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Privacy & Security

Dalton prioritizes data privacy and security in all A/B testing operations.

Dalton automatically detects consent and supports almost all cookie banners out-of-the-box. Only when analytics consent is given, cookies are saved in the browser.

Session storage is used to save an anonymous session ID and provide users with a seamless site experience during the session.

Cookies Used

Dalton sets the following cookies to ensure consistent user experiences during testing:

dalton_session_[id]

  • Purpose: Anonymous session identifier for experiment consistency
  • Data Stored: Random alphanumeric identifier (no personal information)
  • Expiration: 100 days
  • Domain: Your website domain

dalton_device

  • Purpose: Anonymous device identifier for consistent experiences across visits
  • Data Stored: Random device fingerprint (no personal information)
  • Expiration: 100 days
  • Domain: Your website domain

What We Collect

  • Anonymous identifiers: Random strings to maintain test consistency
  • Experiment participation: Which tests a user is enrolled in
  • Variation assignment: Which version of a test the user sees
  • Conversion events: Anonymous goal completions and interactions
  • Click events: Anonymous clicks on your web pages
  • Scroll events: Only tracked on pages with live experiments

What We DON'T Collect

  • Personal information: No names, emails, IP addresses, or identifying data
  • Cross-site tracking: Cookies are limited to your domain only

Data Storage

All Dalton data is processed and stored exclusively within the European Union. The primary data zone is eu-central.

Stored data includes:

  • Anonymous session IDs and device fingerprints
  • Experiment participation records
  • Conversion rates and goal completions
  • Experiment content and aggregate insights

Questions?

For privacy or security questions, email us at info@getdalton.com

View our full Privacy Policy