Analytics Integration

Connect Google Analytics to unlock two powerful features:

1. Use GA4 events as conversion goals - Track any GA4 event (purchases, signups, etc.) as your experiment goal
2. Measure Dalton's overall impact - Compare Optimized vs. Control traffic in your GA4 reports

Learn more about Conversion Goals

Holdout Group for Impact Tracking

Dalton uses a holdout group to measure overall performance:

• Optimized (80%): Traffic seeing Dalton's experiments
• Control (20%): Traffic seeing original pages (no experiments)

Compare these two groups in GA4 to see the combined effect of all Dalton optimizations.

Adjustable Holdout

The control percentage (default 20%) can be changed in Dalton settings.

Setup in Google Analytics

Follow these steps to set up audiences in GA4 that track Optimized vs. Control traffic.

Step 1: Create New Audience

Navigate to Settings → Audiences → New Audience

Step 2: Configure Custom Audience

1. Click Create a custom audience
2. Select Events as source
3. Choose dalton event

Step 3: Set Audience Conditions

Create two audiences using the type dimension:

• One where type = 'optimized'
• One where type = 'control'

View Results in GA4

Once audiences are set up, compare Optimized vs. Control performance in any GA4 report.

Add Comparison

1. Open any report (e.g., Landing Pages)
2. Click Add Comparison at the top

3. Create comparison groups based on Audience Name

You'll now see side-by-side performance of Optimized (Dalton experiments) vs. Control (original pages) for metrics like conversion rate, bounce rate, and revenue.