Creating Experiments

Create experiments using AI suggestions, templates, or custom prompts.

Dalton Suggestions

When your page is scanned, Dalton proposes new high-impact tests based on CRO best-practices. These proposals can be accepted to launch, or improved by using simple prompting.

Experiment Templates

The Dalton Editor contains a template library with 25+ testing ideas for your pages. These tests can be automatically implemented on your page using AI by selecting the templates you like. Dalton will follow your brand-styles and current website layout to implement the test as well as possible.

Prompting

You can use prompting in our editor in the following two ways:

• Click on any element on your page and provide feedback to Dalton to create a new experiment. E.g. 'Add social proof underneath this element.'
• Iterate on existing experiments to change the style & content.

For detailed guidance on writing effective prompts, see Prompting Best Practices.

Multi-Page Experiments

Want to run the same experiment across all your product pages, category pages, or blog posts? See Multi-Page Experiments for how to set up URL wildcards and avoid common pitfalls.

What You Can Test

Element Type	Can Test?	Notes
Headlines & text	Yes	Any text element
CTAs & buttons	Yes	Copy, color, size
Section order	Yes	Move elements up/down
New elements	Yes	Banners, badges, social proof
Layout & spacing	Yes	Via prompts
Images & videos	No	Use URL Split Tests instead
Navigation menus	No	Requires backend changes
Dynamic content	No	Prices, inventory, etc.