Appearance
Ad-to-Page Personalization
Match your landing pages to your ad campaigns automatically—boost conversions and improve ROAS.
What Is Ad Personalization?
Running 10 different ad creatives but only one landing page? Dalton personalizes your landing page to match each visitor's ad automatically. No need to build 10 separate pages.
Why This Matters
When your landing page matches your ad messaging, visitors convert better. Plus, ad platforms (Google, Meta) reward consistency with better Quality Scores and lower costs.
Supported Platforms
- Google Ads (Beta)
- Meta Ads (Facebook/Instagram) (Beta)
How It Works
- Connect your ad account: Link Google Ads or Meta Ads in Dalton
- Select landing pages: Choose which pages receive ad traffic
- Choose personalization level: Campaign, ad set, or creative-level matching
- AI groups your ads: Dalton analyzes messaging and groups similar ads
- Generate variants: Get personalized landing page versions that match each ad
Setup Steps
1. Connect Your Ad Account
Go to Integrations → Connect Google Ads or Meta Ads → Authorize access
2. Select Landing Pages
Dalton shows which landing pages receive ad traffic. Choose the pages you want to personalize.
3. Choose Personalization Level
| Level | What It Does | Best For |
|---|---|---|
| Campaign | Match page to campaign theme | Seasonal campaigns, broad messaging |
| Ad Set | Customize for audience segments | Demographics, locations, interests |
| Creative | Match individual ad creatives | Testing different angles, specific products |
4. AI Analyzes & Groups
Dalton analyzes your ads, groups similar creatives, and extracts key messaging to create variants.
5. Generate & Review Variants
AI generates personalized variants with:
- Headlines that match ad copy
- CTAs aligned with ad promises
- Content tailored to each segment
Review and approve before launching.
Track Results
Monitor performance in your Results Dashboard:
- Conversion rate by variant
- Which personalization level works best