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Personalization Setup ​

Before Dalton can personalize your landing pages based on ad campaigns, you need to configure tracking parameters in your ad platform. This allows Dalton to identify which ad a visitor clicked on.

For Google Ads, we recommend setting up a tracking template at the account level. This ensures all your ads automatically include the required parameters.

Steps: ​

  1. Go to your Google Ads account settings
  2. Navigate to Account Settings → Tracking
  3. Add the following tracking template (recommended to include all three parameters for future flexibility):

Recommended tracking template:

{lpurl}?campaign_id={campaignid}&adset_id={adgroupid}&creative_id={creative}

TIP

Dalton automatically detects which parameters you use, so you can name them however you like. The parameter names shown above (campaign_id, adset_id, creative_id) are just examples. We recommend including all three parameters so you can switch personalization levels later without updating your tracking template.

Meta Ads (Facebook/Instagram) Setup ​

For Meta Ads, you need to add URL parameters in the tracking setup for each ad. Meta doesn't support account-level tracking templates like Google Ads.

Steps: ​

  1. When creating or editing an ad in Ads Manager
  2. Go to the Ad level (not Campaign or Ad Set)
  3. In the Website URL section, add all three parameters (recommended for future flexibility):

Recommended URL format:

https://yoursite.com/landing-page?campaign_id={{campaign.id}}&adset_id={{adset.id}}&creative_id={{ad.id}}

TIP

Dalton automatically detects which parameters you use, so you can name them however you like. The parameter names shown above (campaign_id, adset_id, creative_id) are just examples. We recommend including all three parameters so you can switch personalization levels later without updating every ad.

Verifying Your Setup ​

After adding the tracking parameters:

  1. Go to your Dalton dashboard
  2. Navigate to your Page
  3. Dalton will automatically detect which ads have the correct tracking parameters
  4. Any ads missing the required parameters will be flagged